Professional video creators won't tell you this:
But there’s a proven shortcut to creating cinematic content…
Content so great you’ll have clients flocking to work with you!
It’s all laid out in a concise, guided curriculum…
And your content will never look the same again.
A skillset in filmmaking can completely change your life- it changed mine.
Hey, Landon here! 👋🏽
When I started making videos, there was no roadmap. No blueprint. No courses, really. Unfortunately for me, I had to pave my own way and spend years watching poorly-made YouTube videos to gain the skillsets of a video creator.
In fact, I’ll tell you right now how I cracked $20K a month as a videographer…
Step 1: Define Your Ideal Client Profile 🤔
- What industry are they in? (Products, Services…)
- How big is their company? (Employees, Revenue…)
- What are their content needs? (Social, Ads…)
✍🏽 Action Item: Create a realistic list of companies you could do work for.
Step 2: Make Your Brand 🎨
- What branding would your ICP resonate with?
- How is your value proposition?
🖍 Action Item #1: Decide on a name, logo, icon, colors, etc. that appeal to your ICP.
🎥 Action Item #2: Create a portfolio with examples videos that appeal to your ICP.
Step 3: Create Packages 📦
Here’s what my company, STUDIIO, sells most:
Basic Branded Content – $5500/ mo
- 4 Short-Form Videos
- 50 Photos
- Monthly Brand Strategy Meeting
- Full Day of Production
- 2 Premium Locations
📄 Action Item: Create packages and incentivize a monthly retainer in a simple “One-Pager”.
Step 4: Message Your ICP 💬
Warm Outreach 🔥
- Go on LinkedIn, look at where your connections work.
- Have them introduce you to a “Decision-Maker”.
- This could be a CMO, Head of Content, etc.
Cold Outreach 🧊
- Search on LinkedIn for the companies on your list.
- Find a content “Decision-Maker” to reach out to.
- Use Apollo.io to reveal their email address.
- Send a personalized email and book a call.
📣 Action Item: Reach out to as many businesses as you can without lowering email quality.
Step 5: Close the Deal 🤝
Discovery Call (Use this Template)
- Introduce yourself and your company.
- Learn about them and their company.
- Ask “What does a win look like?”.
- Prescribe deliverables to fit their needs.
- Give them a ballpark $ range. (Ex. $5K – $10K)
Make it Official
- Send an official proposal following the call.
- Finalize over email or hop on a call if needed.
- Sign contracts.
- Get deposit or full payment upfront.
📆 Action Item: Set meetings with your ICP and follow this template.
Step 6: Keep Clients Happy ❤️🔥
- Create quality content. Make them need you.
- Start hiring when you’re ready. (I’d start w/ an editor)
